As a Business Development Representative, you will be responsible for selling custom lighting, backlit solutions, and lightboxes to custom builders involved in retail displays, trade show booths, signage, and interior spaces. This is an in-office position focused on cold calling and prospecting new accounts. Your territory will include the Greater Toronto Area, Quebec, and parts of the United States, with primary clients in purchasing departments, project management, and mid-level management. This role is an expansion within the sales team and reports directly to the Sales Manager. The base salary is between $70,000 and $75,000, plus commission.

COMPENSATION & BENEFITS:

• Base salary: $70,000 to $75,000 plus commission
• First-year OTE of $90,000
• Health Benefits
• Laptop
• Mileage Allowance
• Expense Account
• Further Education Reimbursement
• Company Social Events

COMPANY & CULTURE:

Our client, based in Markham, Ontario, is the only domestic LED backlighting manufacturer with over 20 years of experience. With a team of 60 employees, they are known for their UL-patented light engines and fixtures. They have two UL-certified manufacturing facilities in North America (Los Angeles, Toronto) and two in Asia (China, Korea). Their client base includes builders, Designers, Architectural Firms, Distributors, Display Printers, Trade Show booths, and Retail Display manufacturers. Their corporate culture is work hard, play hard, fast-paced, and results-driven. Some of their clients’ projects include Estee Lauder, L’Oréal, Winners, TD Bank, and Scotiabank, among others.

OFFICE LOCATION AND SALES TERRITORY:

• Head Office: Markham, ON
• Work from office, with occasional site visits and attendance at trade shows as needed.
• Sales Territory: the GTA 

EXPERIENCE, BACKGROUND & EDUCATION REQUIREMENTS:

• 2-5 years of B2B sales experience, with a strong emphasis on high-volume cold calling
• Bachelor’s degree in Business Administration or related field

Although Industry Experience is not a requirement, preference will be given to those with the following experiences:

• Experience selling custom-manufactured products/solutions
• Experience selling custom millwork products/solutions
• Experience selling electrical and or lighting products
• Experience selling signage or retail display an asset
• Bachelor’s degree in electrical engineering, related field, or relevant experience
• Bilingual French

TECHNICAL SKILLS:

• MS Office: Intermediate
• CRM: Intermediate

THE PRODUCT / SERVICE / SOLUTION:

• Custom Lighting and Backlit Panels Solutions
• Custom Lightboxes

PROSPECTIVE CUSTOMERS / INDUSTRY FOCUS / DECISION-MAKER(S)

• Custom Builders who service retailers for displays, tradeshow booths, museum and retail displays, and similar
• Signage Printers
• Custom Millwork Manufacturers
• Retail Display Builders

SALES CYCLE / PRODUCT VALUE / ACCOUNT SIZE:

• Average order size: $5,000
• Targeted Account Volume: $25,000-$50,000
• Sales Cycle: 1 to 6 months

TYPICAL DAYS AND DUTIES:

• New Business Development 100%

RESPONSIBILITIES:

• Assume full sales management responsibility for assigned territories and accounts.
• Deliver sales programs, services, and activities, emphasizing value creation.
• Develop, expand, and maintain account sales networks and pipelines.
• Strategically establish and nurture key relationships within the territory.
• Execute in alignment with the company’s sales plan and overarching objectives.
• Influence decision-makers through every sales phase, from prospecting to post-sales.
• Champion the company’s reputation, fostering positive relationships with existing customers.
• Liaise with product development to ensure the viability of proposed solutions.
• Identify and act upon new sales avenues, leveraging diverse prospecting techniques.
• Promptly follow up on incoming sales leads.
• Analyze and interpret specifications to recommend suitable products.
• Participate in and oversee account budgeting and sales quotas.
• Address and navigate sensitive customer service concerns, offering expertise in all order fulfillment areas.
• Recognize areas for improvement and strategize effective solutions within the existing business model.
• Undertake other duties as they arise.

COMPETITIVE ADVANTAGES:

• The only local manufacturing operation ensures faster lead times
• High-Quality Products
• Patented and unique products
• The most extensive selection of products in this space is available
• Strong brand awareness within the market segment

OVERNIGHT TRAVEL:

• No need

SUPPORT & TRAINING:

• As required (Self-directed/Ad-Hoc)
• Semi-Structured
• Job Shadowing/Joint sales calls
• Mentoring

WHY YOU SHOULD APPLY:

• Above average income earning potential
• Career Advancement Opportunities
• Growth Opportunities

#IND4